A lot of people know the words. “keep it simple, stupid” Yet I wonder how many people have done perfectly. I am talking about in graphic design, clearly not ART.
It was an article which was written 2001. I would say the time was right after the dot come bubble collapsed. Article about keeping interface designs simple enough but not boring. Designs must take account of balance, contrast, and invisible lines. This is so true. Well, I remember people spend money, time and effort to create web pages that time, everyone wanted to have one.
Conveying information from websites was the peak without thinking of anything but amount of information. That time my one of bosses was working on a website for a famous singer. He was also a famous guy in the industry at that time, working days and nights, weekdays and weekends as usual situation being a designer anyway. So when the website was launched some people said “what did he do? It’s all white. I see only text.” Some said, “he must have been busy and made it in a hurry.” I thought, Ok, this is one of ways of the design. Fair enough”.
Thinking back that time, the boss was right. It was kind of the singer’s blog site and getting comments from the fans. So what did the site need more?
Having read the old article now in 2008, it’s still apply today’s design philosophy. It’s nothing wrong and the principles are the same. To be honest, I didn’t realize when the article was written.
I have been working on a project. I feel the website have to be simple. If the page gets simplified, the main information will come to the front that creates contrast and balance. What the balance is right, it creates invisible lines, then you don’t have to separate the information. Eyes recognize it.
What is different from then and now is that the size of text. These days, I see larger text on web pages than before. It doesn’t only mean websites for elderly people also less time to recognize the site and pick up the information as quick as possible. Actuary this would be related to contrast.
I told my colleagues to make it less information and even if the information is not critical on the page, we should discard it. When people need to know them they will make effort to acquire them. Yet I don’t know whether they understood what I meant or not. It was a frustrating situation and I wasn’t sure if I and my colleagues were heading the same stage. This might have my fault.