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“Designer” is an ambiguous occupation. Society has created and determined conditions for Design to exist. The parameters keep changing with the times. I keep learning something about design every day. The designer tries to conceptualize an assignment. The concept is the designer’s ideas with perceived images for prospective viewers. That concept becomes the basis for visual communication.

The designer constructs a visual, utilizing materials and concepts using their design skills. Design is a moving subject. It always changes direction with changes in cultures, technologies, economies, politics etc. It’s evolving with the consciousness of our needs and wants. As technologies and services improve, so does design. These 3 things – technology, service, and design – have possibilities for being the priority over the other two. Which one takes precedence depends on the situation.

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